The Artist's Pricing Toolkit — $19 · Instant Access →
Free Tool
Art Pricing Calculator
A transparent pricing calculator for visual artists — based on medium, size, hours worked, material cost, and career stage. See the full formula breakdown behind every result.
Free Interactive Tool
Art Pricing Calculator
Enter your work’s details to see a suggested price range and transparent cost breakdown.
Medium
Size (inches)
Time & costs
Career stage
Work type
Fill in the form
then click Calculate
to see your price range
How It Works
How much should you price your art?
A credible price is not a guess — it is a calculation. This tool uses four components to arrive at a fair, defensible range.
01
Labour
Hours worked multiplied by an hourly rate calibrated to your career stage — emerging ($30/hr), mid-career ($65/hr), or established ($130/hr).
02
Materials
Your material cost multiplied by 2.2 — a standard markup that accounts for supply runs, wastage, and the cost of maintaining a studio practice.
03
Scale premium
A per-square-inch factor that reflects the market reality that larger works command higher prices, calibrated to your medium.
04
Edition factor
For limited editions, the per-piece price is reduced to 50% of the original equivalent — reflecting that you sell multiple prints from a single production effort.
“This calculator gives you a defensible starting point. Positioning, venue, narrative, and collector relationships will always influence final price — but those conversations start with a number you can stand behind.”
From The Artist's Pricing Toolkit
Go Further
The Artist's Pricing Toolkit
The calculator is one tool. The Toolkit gives you three complete pricing frameworks, market rate benchmarks, professional templates, and negotiation scripts — everything you need to price with confidence and defend it without discounting.
Instant access · Pay once · 30-day guarantee
Included in the Toolkit
- Three complete pricing frameworks
- Market rate benchmarks by medium
- Client rate card template
- Negotiation scripts
- Common pricing mistakes guide